What is paint correction?
Paint correction is a term that is now commonly used by both professional car detailers and car cleaning enthusiasts worldwide to describe the process of restoring and rejuvenating the paintwork of a vehicle, mostly through the elimination of surface imperfections, that dull, oxidize, or haze the surface by reflecting light off in various directions, therefore detracting from a true and proper, clean, sharp, reflection. These imperfections include things like swirl marks & fine scratches, bird dropping etching & acid rain etching, hologramming & buffer trails, and random isolated deep scratches (or RIDS).
Scratch and swirl removal
This is a before and after of paint correction on a car with heavy swirls and light scratches. This car was abused from automated washes all it's life, however we were able to restore the paint to near factory conditions. Aside from the swirl marks being removed, you can also notice a difference in the depth and gloss of the paint.
This is a prime example to show that you don't always have to get your car repainted. This Audi TT came in with heavily oxidized paint. We were able to restore the surface and remove the years of sun damage and oxidation. Not only does the paint get back that deep blue luster, but the reflections become so much sharper. Notice the detail of the lighting and ceiling panels in the paints reflection.
This BMW M3 came in with overspray all over the side of the vehicle. The car had been repainted and the painter was careless to tape off and protect the rest of the car from overspray. We taped a line down the middle of the fender to show before (right) and after (left) paint correction.